Bollywood actor Shahid Kapoor has lent support to the People for the Ethical Treatment of Animals (PETA) to promote vegetarianism in India.

Shahid shot for an advertisement of PETA here on Sunday in which he urged people to switch over to vegetarianism.

As for appearing in the publicity campaign and becoming a vegetarian, he said it was an individual's personal choice and out of certain conviction.

"This is something very personal. I changed because something inside me made me want to change. These are very personal choices, which can only be made by yourself; nobody else can force them on you. So I will never profess such a thing because it is an individual decision," he added.

On the global front, PETA has been vociferously advocating vegetarianism and animal protection.

It has roped in various celebrities from India and abroad from time to time to help spread the message of vegetarianism among the masses.

Arjun Rampal, Raveena Tandon, Rahul Khanna, Celina Jaitley, John Abraham are some of the Indian actors who have joined hands with PETA apart from a host of international celebrities. (ANI)