Model Daisy Lowe is appointed as the new face of fashion store Biba.

According to creative director Lara Bohinc, the 23-year-old has been appointed for brands' Lara Bohinc accessories collection, because of her ''unusual'' looks.

"Daisy is not only a beautiful woman but she is also quite unusual and full of character," contactmusic.com quoted Lowe as saying.

The photo shoot for the campaign was shot by Jon Compson at London hotspot Sketch.